Practical advice on websites, business systems and digital marketing, written for businesses and organisations in Tanzania.
A website should bring in enquiries, not just look nice. These simple measurements show whether yours is earning its keep – and what to fix if it is not.
3 min read Read the guide →Search engine optimisation sounds technical, but the basics are simple. These steps help Tanzanian businesses appear when customers search for what they sell.
3 min read Read the guide →Paid ads on Facebook and Instagram can reach the right customers for a modest budget – if you plan them properly. Here is how to start without wasting money.
4 min read Read the guide →A brand is more than a logo. These practical basics help a small business look consistent, trustworthy and memorable everywhere it appears.
3 min read Read the guide →Cheap hosting can cost you customers. Here is what actually matters when choosing where your website lives, explained without the jargon.
4 min read Read the guide →Most hacked business websites are not targeted – they are simply easy. These basic habits protect your site, your customers and your reputation.
4 min read Read the guide →When people search "near me", Google shows businesses with a complete profile first. Here is how to set yours up and keep it working for you.
4 min read Read the guide →A one or two page brief gets you better quotes, fewer surprises and a project that finishes on time. Here is what to include, with a simple template.
4 min read Read the guide →In Tanzania, most visitors arrive on a phone using paid data. A slow website costs you customers. These practical steps make a real difference.
4 min read Read the guide →Spreadsheets are a great start, but they quietly cost growing businesses time and money. Here is how to know when it is time to move on.
4 min read Read the guide →WhatsApp is where Tanzanian customers already are. These features and habits turn it into an organised sales and support channel.
4 min read Read the guide →Instagram can bring real customers to a small business – if you treat it like a shop window, not a noticeboard. Here is a simple routine that works.
4 min read Read the guide →Most Tanzanian customers pay by phone. Here is how online mobile money payments work, what you need to get started and the mistakes to avoid.
4 min read Read the guide →Your domain name is part of your brand for years. Here is how to choose the extension, spell it well and keep control of it.
4 min read Read the guide →Most website projects go wrong before a single line of code is written. Here is what to decide, gather and write down first.
4 min read Read the guide →